One dress, Countless countries |#sustainabletravel #sustainability #travel

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“You wore that swimsuit last year” was a greeting from a guide in Seychelles.

And he was right!

Let's normalize minimalism in traveling.
Let’s normalize wearing the same outfit more than once.

This is a rebellion against the (over)consumption and capitalism that often defines our choices. In a world where we're conditioned to believe that more is always better.

I'm here to challenge that notion.
You don’t need multiple outfits to enjoy a new destination.

Fact is, sustainable travel is the future. And one way to be more sustainable is outfit repeating and traveling with a minimalist wardrobe. Packing light is practical. It simplifies our travel experience, frees us from constant pursuit of 'more', contributes to reducing our environmental footprint and promotes a more conscious way of exploring the world.


Let's find beauty in simplicity.

We’re traveling to see the world, not for the world to see us.

Shine on and wear it again,
Anja

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