SKIMS named official underwear of WNBA, NBA, and USA Basketball

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Kim Kardashian's shapewear brand SKIMS is now the official underwear partner of the WNBA, NBA, and USA Basketball. SKIMS also launched menswear in 2022 and is valued at up to $4 billion. Yahoo Finance’s Alexandra Canal, Pras Subramanian, and Josh Schafer weigh in on what this sort of visibility could do for the shapewear brand. For more expert insight and the latest market action, click here to watch this full

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